Monday, July 14th, 2008
Kimmies 2.0 Favs
Social networks can be extremely profitable for a retail site. Retailers who have made forays into the ecommerce space know that marketing can be expensive. This is true of offline and online space. When marketing your product or service, you want to go where people need what you have. And this is precisely where social networks come into play. You can find a subnetwork within these social networks that will be geared around your product or service. If you haven””””t plunged into the social network space, you will be amazed at the depth and breadth of these sub networks. This is fertile space for your business. Just remember that this is a network. Don””””t go in with your sales guns blazing. I recommend that you join the network and simply watch and participate for a few weeks. Interact with other members. Think of it as market research. I guarantee that you will get hooked. It is not uncommon for sites suddenly to get tens or hundreds of thousands of visitors to their site as a direct result of a social network. How much would that visibility cost you in a marketing campaign? I can tell you from experience that it”””’’s a lot of money.
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